Thorne PR has been appointed by car finance provider, DSG FS, to handle its trade and consumer work.

The Leeds agency was brought in following a competitive pitch and will also be promoting sister company, Magnitude Finance, which works in the luxury consumer market.

“We are celebrating our 25th anniversary and reported a record year in 2013 and now is the time to push ahead and really dominate our marketplace,” stated managing director, Richard Hoggart.

“Thorne PR will help us do this by communicating our key messages to our target audience of car dealerships and consumers in the market for luxury motor vehicles, giving us strategic guidance and utilising its established contacts in our industry.”

The firm previously managed its PR in-house.