SPORTFIVE has agreed a deal to become the exclusive LED advertising sales agency for West Ham United.

The multi-year deal secures the sports marketing agency’s rights to advertising space for the London club’s pitchside boards.

SPORTFIVE now works with a total of 33 clubs, with “further additions” to the portfolio expected over the next few weeks.

MD Carl Woodman said: “We are delighted to have added West Ham United to our UK rights portfolio. We are committed to continuing to develop our business by delivering real value to our football clubs and this new deal is testament to our ability to do that.”

Felicity Croft, West Ham’s commercial director, added: “SPORTFIVE are the clear market leader in their sector and we are very pleased to be working with such a strong agency partner.”

SPORTFIVE, which has its UK head office in Wilmslow, brokered a new shirt sponsor for Southampton FC earlier this month.