Rogue Robot Visual Industries has completed an animation for TalkTalk, promoting the ways its staff can develop their careers.
The Hebden Bridge-based graphics studio used buses, hot air balloons and yachts to take the viewer on a journey through a landscape populated by facts and figures.
“TalkTalk wanted a fun, colourful way to present what were essentially rather uninspiring facts about career moves within the business,” said creative director Chris Johnson-Standley.
“They already had a design style based on bright gradients and simple illustrations, so we took this and created a vibrant world populated by hills, clouds and little people in the form of over-excited spheres! These tiny characters shout, cheer, bounce about, skydive and even float through space whilst humming ‘Thus Spoke Zarathustra’.”
Jo Taylor, TalkTalk’s head of talent management, added: “The animation will be used by TalkTalk to encourage people to take control of their careers through training and development or through moving internally within the business.”