Truth in Manchester has won a 3-way pitch to work on the corporate rebrand of PZ Cussons.

The project includes creating a “new and wider” corporate identity as well as redesigning its website.

“The Truth team immediately understood both our business and our culture in a very complete way. We were very impressed with the strategy and creativity they presented. Their vision will help communicate our commitment to providing quality brands to our consumers as well as fully engaging both our internal and external stakeholders,” stated Nina Shabanzadeh, head of communications and employee engagement.

Truth commissioned Moy Williams to take photographs on location in Manchester, Nigeria and Thailand.

“The appointment by PZ Cussons has not only provided a fantastic opportunity to work with a global organisation, but also builds on our experience within FMCG,” added creative partner at Truth, Darren Scott.