PushON has been appointed by Apadmi to help promote the agency’s mobile offering internationally.

Apadmi specialises in complex mobile apps and is behind the BBC iPlayer Radio as well as working with X Factor, the British Museum and The Guardian.

“We made a strategic decision to pursue Apadmi’s business vigorously. They are global leaders in their field, the BBC iPlayer Radio app being just one of their leading edge developments. Their expertise in mobile application development combined with our deep understanding of mobile marketing strategies will help us uncover lucrative new markets,” explained Simon Wharton, managing director of PushON.

Howard Simms, the operations director at Apadmi added that the tie-in is aimed at attracting and retaining large national and international projects:

“PushON has always been one of the most progressive online marketing firms in the UK, winning many awards for their digital marketing consultancy and search prowess. They use classic marketing thinking and the latest digital knowhow to build brands online. The agency will work closely with us to deliver leading edge mobile outcomes.”