Pelican PR has been appointed by wholesale food distributor Bidvest 3663 after a four-way pitch.

The Saddleworth agency’s specialist food and drink team will oversee all media relations and advise on media strategy.

Pelican’s campaign will aim to raise brand awareness, increase product sell-through and highlight Bidvest 3663’s customer service to the chef and caterer market.

Pelican MD Michael Bennett

Pelican MD Michael Bennett

Graeme McKenzie, Bidvest 3663’s head of offer development, said: “We were impressed with Pelican’s knowledge of the foodservice market combined with the drive and passion they demonstrated for our business. We look forward to working with them to build our sales by raising awareness and understanding of our proposition.”

Pelican MD Michael Bennett added: “Our campaign is part of a wider marketing strategy designed to communicate the company’s developing proposition which focuses on delivering an outstanding customer experience.”

Part of the South African owned Bidvest Group, Bidvest 3663 employs over 4,000 people from more than 20 depots across the UK.

Pelican also works with Markem-Imaje LtdRoyal Greenland and APEAL.