The Leeds office of global agency MediaCom has been appointed by the Provident Financial Group.

The brief, with a media budget of more than £5m for this year, includes developing and implementing a new media planning and buying strategy for the group’s brands which includes Satsuma Loans.

Director Steve Empson said the office was delighted to have been appointed:
“In business for over 130 years, Provident Financial Group have a long held reputation as a responsible short term loan provider, with Satsuma Loans offering a fresh opportunity for the company to respond and capitalise on the fast changing nature of the marketplace.”

The contract starts immediately and comes following a competitive pitch against agencies in London and across the UK. MediaCom Leeds says it was appointed based on its ability to draw on the group’s industry leading global resources and uncompromising commitment to campaign management and delivery.

Senior customer marketing manager for Satsuma at Provident Financial Group, Gill Smith added: “MediaCom Leeds brings together the best of what we have been looking for from our media agency partner – keen strategic insight and experience within our sector, with a clear desire to support a Yorkshire based organisation through this exciting and key time of development and growth.”