Mike Hepburn HeadshotJaywing appoints The Guardian’s Mike Hepburn to lead new integrated content offering. The Sheffield based agency, which recently acquired Leeds digital marketing agency Epiphany said the newly created role will see Hepburn utilise the combined skills of both company’s teams.

Formerly head of public services networks at The Guardian, Hepburn the agency says he brings with him a wealth of experience working on major brand partnership campaigns for clients ranging from blue-chip corporates to charities.

Having previously held senior roles at GMTV, Dods Group and APCO UK, he brings with him extensive knowledge of the media and PR landscape.

He said: “I’m delighted to be joining Jaywing as the team can see the huge opportunities right now to create high quality, bespoke media for brands. Jaywing really appealed to me because it already has all of the components in place to build relevant content and drive it to the right audience for the client.”

Hepburn takes up the position with immediate effect and he will be based at Jaywing’s London office in Farringdon.

CEO of Jaywing Martin Boddy, added: “We’re really pleased Mike has taken the leap from media to marketing and joined us at Jaywing. Coming hot on the heels of our successful acquisition of Epiphany, this marks yet another important stage in the evolution of Jaywing.”