Although based mostly in London, the company says the pair will also work regularly across the consultancy’s offices while working closely with chief technology officer, Matt Clarke.
Stapleton spent more than 14 years in the digital industry and, prior to joining Amaze, was multichannel commerce consultant at Trendd Limited.
Kris joins Amaze from ReD (Retail Decisions) where she was director, international partnerships & alliances. She is also vice president of sales at Amaze’s newly launched joint venture in the US, Loop Integration, founded in partnership with contiigo, a cross-channel commerce systems integrator.
CTO Clarke said the appointment would help Amaze clients take their commerce capabilities to the next level.
“(It’s) No longer purely about fulfilling the online transaction, this next generation of commerce addresses every touchpoint, from warehouse and fulfilment through to data readiness and digital optimisation.”