Sales of the Sunday Echo fell sharply in its second month of sales, ABC circulation figures have revealed.
Trinity Mirror launched the Sunday edition of the Liverpool Echo back in January and sold an average of 32,734 copies in February, its first full month of publication.
However, sales slipped by 17.2% in March to an average of 27,103 copies.
In what was another dispiriting set of print circulation results for Trinity, its Northern portfolio suffered hefty year-on-year decreases compared to the average figure for January to June 2013.
The Manchester Evening News has established a clear lead over the Monday-to-Saturday Liverpool Echo in terms of daily circulation, having fallen just 5% to 69,783 copies against the Echo’s drop of 12% to 65,969.
The Huddersfield Daily Examiner lost over 10% to 15,880, while in the North East, the Newcastle Chronicle, The Journal and the Sunday Sun saw their circulations drop by 9.7%, 13.28% and 13.27% respectively. The Teesside Evening Gazette also fell 9.6%.
There was better news for the North Wales Daily Post, which despite falling 5.8% to 26,676 year on year, sold 0.2% more copies in March in Mark Thomas’s first month in charge.