Prolific North News, in association with Quays TV and produced by University of Salford, is a weekly broadcast interview with a senior media figure from the North as well as a round-up of key stories from the week.

This week, we speak to Rob Morrice, CEO (EMEA & Asia) of Stein IAS.

With the global B2B marketing agency recently making a senior appointment at its London office, he talks to us about the reasons behind the decision to merge IAS B2B with New York-based Stein, the impact it has had on the agency, and whether there are any plans to move its HQ from Cheshire to London.

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