Iconic footwear brand Dr Martens has appointed Newcastle-based O PR to manage its store PR in the North and Scotland.
The agency previously worked on a successful campaign for Dr Martens’ Newcastle store launch last autumn.
The brand has seen its UK high street presence rise to 19 stores over the last year. O PR will handle PR for all stores north of Birmingham.
Amy Nelson, UK retail marketing manager, said: “The amount of local coverage generated for our Newcastle store opening made us realise the opportunity to have on-the-ground PR support across the UK that understands the individual media and dynamic in each city.”
Dr Martens’ current #STANDFORSOMETHING campaign celebrates its audience’s “rebellious individuality”.
Key channels for O’s campaign will include local blogger and media relations, in-store events, sponsorship and product placement, and social media-led competitions.
Kari Owers, managing director at O PR, said: “Dr Martens is exactly the type of brand we love to work with as they embrace digital PR techniques as much as good old-fashioned PR and they like to get under the skin of the city their customers live in.”
O also works with Miller Homes, Manor Walks and law firm Gordon Brown.