haatchThe former head of digital development at Yorkshire supermarket chain Morrisons is to lead a start-up funded by digital incubator Haatch, according to Retail Week.

As we reported earlier this month, Simon Harrow quit Morrisons just three months into the job

The former chief operating officer at Kiddicare had moved there after the supermarket brought up the baby products business in 2011 and he will now will rejoin his former Kiddicare colleagues, including chief Scott Weavers-Wright, who set up digital incubator Haatch after leaving Morrisons.

Retail Week said the details of the start-up are yet to be revealed but Harrow has been brought in for his digital and innovation expertise and will build a team around him.

Harrow told Retail Week: “It’s a pleasure to be back working with the team that made Kiddicare such a success and I’m looking forward to the new challenge that Haatch offers me in addition to announcing a new start up in the coming months.