The Manchester agency secured the three-year contract after a three-way pitch and will kick off activity with the launch of GS Collection, a campaign promoting the centre’s fashion outlets.
JAM will manage and execute all local and national press office activity, social media, blogger outreach, event management, charity work and stakeholder engagement initiatives to support Golden Square’s new marketing strategy.
Golden Square’s marketing manager Anna Batt said: “JAM’s understanding of our business, target audiences and proposition really shone through and the team delivered a creative, engaging and targeted solution to our brief.”
JAM, which starts work on the campaign on Thursday, was recently appointed by The Printworks in Manchester. Other clients include Transform Cosmetic Surgery, Argos for Business and my Travel Cash.
MD Jaime Gee added: “Now is such an exciting time at JAMpr and to win Golden Square is a huge milestone for us. We are delighted to be working with such a well-known brand and the team is looking forward to driving Golden Square’s PR activity forward over the next three years.”