Costcutter Supermarkets Group has appointed Enjoy Digital as its strategic digital agency.

The Leeds agency has been tasked with supporting “the transformation of the group’s digital capability for both its customers and retail members”.

Costcutter has its HQ in North Yorkshire

Costcutter has its HQ in North Yorkshire

First up will be a project to create a personalised online community for Costcutter’s retailers, followed by the creation of new consumer websites for Costcutter, Mace and kwiksave.

Richard Coates, interim marketing director at North Yorkshire-headquartered Costcutter, said: “Enjoy Digital were selected due to their strength across multiple digital disciplines and their delivery capability. This, coupled with a good understanding of our business, means that they will be able to deliver innovative and valuable solutions for our members and customers.”

Enjoy MD Jonathan Filewood added: “With a number of insight-driven projects and some highly technical developments and integrations, our full service digital skillset is a strong fit and we’re excited to be working with such a great team and a fantastic retail brand.”

Enjoy also works with the likes of Leeds City College and Live at Leeds.