The Liverpool International Music Festival which takes place in the summer and the Ribble Valley regular Beat-Herder become part of Carousel’s portfolio of festivals.
MD Gawen Higgins said the outfit loved working on festival accounts:
“It’s great to be working on these two high-profile festivals. My background is music and live events and music is very much in the Carousel DNA – our plan was always to build a music and festival division.”
It is the second year the Liverpool event – created last year after the cancellation of the city’s Mathew Street Festival – has been held.
This year, the organisers say they are taking the event one-step further, promising big names, local talent, up-and-coming artists and never-before-seen collaborations.
Curator of the festival, Yaw Owusu recently told the Liverpool Echo more about what was coming up: “Last year was our chance to launch the first ever Liverpool Music Festival. This year, it’s all about making a statement and establishing the event as the leading UK festival for global music.”
The two-week Liverpool International Music Festival event launches in May and will take place in August while the ninth annual Beat-Herder, with acts confirmed including 2 Many DJs, Happy Mondays and Jagwa Ma, takes place from 18-20 July.
Carousel PR already handles PR campaigns for Festival No6 in Portmeirion, Wales, Liverpool Biennial, Sound City and Lollibop, the UK’s biggest childrens’ festival.