Brand8 PR in Leeds has appointed former broadcast journalist, Emma Gardner, as its head of content.

Over the last few years, Gardner has worked as a journalist and producer at ITN, Radio 5 Live and Channel 4 News.

Managing director, Rob Smith, explained that her arrival was part of the agency’s “strategic growth plan.”

“Her skills and experience are highly regarded by existing and potential clients and extremely relevant to the rapidly changing digital communications landscape. We will use them to provide content strategies and tactical campaigns that deliver a clear competitive advantage.”

Gardner is already working on content for clients including Avant Homes and Steadmans.

“My role involves using my skills as a journalist to source, research, manage and communicate content in the most effective way possible. In addition, with the continued increase in consumption of video content, my experience means that Brand8 PR now also offers clients an in-house video production service,” she stated.