Phar Partnerships, the company which brokered the Phones4u naming rights deal for the Manchester Arena, has been appointed to help ACC Liverpool find a title sponsor for its £40m Exhibition Centre.

CGI-of-Exhibition-Centre-Liverpool-approved-20.02.14Opening in 2015, it will be the latest addition to the site, which also houses the Echo Arena and BT Convention Centre.

Ian Tussie, who heads up Phar’s Manchester office and who was responsible for the Manchester Arena deal will be leading the project:

“The new exhibition centre will be one of the most impressive in the industry and offers a really exciting sponsorship opportunity for a brand to engage with a huge audience of attendees,” he said.

“The appointed brand will benefit from exposure to millions of people who will see the building on an annual basis given its location on Liverpool’s world renowned waterfront.  With time ahead of the opening of the venue, we are looking to working with the sponsor to ensure they are as integrated as possible with Exhibition Centre Liverpool.”

The venue will have an 8,100sqm exhibition space and a £26m 4 star hotel.  

“Our aim is to become the UK’s most exciting destination for consumer and trade exhibitions; global conferences; concerts and international sporting events,” added Tim Banfield, commercial director of ACC Liverpool.

“We are looking for a dynamic sponsor who shares this ambitious vision and are confident that Phar, thanks to its high profile track record, will help us to identify a headline sponsor and the opportunity to be involved in the market’s newest facility of its kind.”