New York Times bestselling author Gary Vaynerchuk is to deliver the keynote speech at Inbound Marketing UK 2014, the Liverpool-based digital marketing conference.

Vaynerchuk, whose books include Crush It, The Thank You Economy and Jab, Jab, Jab Right Hook, will line up alongside industry speakers including Google’s head of performance, Matt Bush, social media manager at Microsoft, Steven Woodgate, and Asda’s head of social, Dominic Burch.

Gary Vaynerchuk

Gary Vaynerchuk

Now in its second year, the conference is run in association with internet marketing consultancy Ph.Creative and will take place at The Rum Warehouse, Stanley Dock, on July 8.

It will form part of the International Festival for Business (IFB), a global event being held in Liverpool in June and July.

Ph.Creative’s CEO, Bryan Adams, said: “IMUK is back for its second year, and the event in July is shaping up to be the biggest inbound marketing conference in Europe and certainly one of the most exciting. As one of the premier creative and digital events in the International Festival for Business calendar, we are proud to play host to the world’s leading marketing professionals and entrepreneurs.

“With a stellar lineup of speakers and a fantastic platform to share innovative ideas and experiences, IMUK14 is set to be an unmissable inbound marketing event.”