Preston-based Freshfield has been selected to run regional and national campaigns for two new clients.
The consultancy has been appointed by the SMD Group and the Lakeside Hotel and Spa at Lake Windermere.
The SMD Group has tasked Freshfield with providing a UK-wide programme including national trade media relations, social media, event support and product placement in support of its newly-launched iLiv brand of interior design homeware.
For the Lakeside Hotel and Spa, Freshfield will deliver a media relations and social media brief to drive regional and national customer enquiries focusing on its spa and wedding offering.
Emma Rawlinson, Freshfield PR and social media consultant, said: “We’ve worked hard and invested heavily in developing a seamless communications model and in iLiv and Lakeside we can see good examples of the success that can be achieved through integrated work.”