Which are the North’s leading brands and who owns them, where are they based and how much do they spend on their marketing budgets?
The publication of the Top 100 Brands will address these and other issues as this début compilation sheds new light on the North’s leading brands and the reach and scale of their activities in the North and beyond.
The range, variety and ownership of brands based in the North will surprise many.
From multinationals such as Kellogg’s, whose UK operations are based in Manchester to Asda, owned by Walmart, the world’s largest retailer and the biggest global private employer with over two million employees.
Major listed brands in the North include Moneysupermarket, Morrisons, Greggs and Barratt Developments while almost half of the Top 100 Brands are independently-owned.
Major financial and retailing brands based in the North include the various Co-operative brands, the Halifax Building Society, now owned by Lloyds but still the UK’s largest provider of residential mortgages and savings accounts, firstdirect, Marks & Spencer Money and MBNA/Bank of America, the latter two both based in Chester.
Alongside these household names, there are dozens of other independently-owned brands, from furnishings company Plumbs, to retailers Cotton Traders, Taylors of Harrogate and Lakeland to brands spanning a variety of sectors, from airline Jet2.com, internet gamer bet365 and Injury Lawyers 4u.
The publication tomorrow of the Prolific North Top 100 Brands will build upon our growing reputation as the leading provider of definitive information on the North’s marketing, creative and media industries – and in the process will inform and entertain our readership and beyond.