The product was established in 1910, with the strap line “Motorists Wise Use Simoniz”, which influenced the new look, including the distinctive gold tin packaging.
The strap line has been amended to Motor Wise Use Simonize and the pack information has been streamlined.
“Simoniz is a brand with incredible history and a loyal customer base, so it was essential that we retained and reflected this heritage in the pack design,” explained Sue Benson, managing director at The Market Creative.
“Packaging has been simplified to create one distinct identity, ensuring stand out in what is a competitive category. We’ve moved away from using a multitude of colours to a real brand-led uniformed look, which is modern yet gives a nod to retro design.”
This is the first packaging design project that the Manchester agency has completed since it was appointed by parent company, Holt Lloyd International, last year.