After a five-way pitch, the agency was appointed to develop a series of TV commercials aimed at recruiting online players. Über was previously appointed by the company in July 2012.
Head of marketing Lynsey Dixon said: “We are delighted to announce that we have appointed Über to handle our 2014 advertising campaign.
“Having worked together for the past two years, we were confident that Über would deliver us with something creative and on-brand and are very excited to be working with them moving forward.”
MD Greg Clark added: “We are very happy to have retained tombola as a client. Their attitude towards their players and their brand is refreshing, but they also enjoy and care about what they do and that fits very well with us.
“Together we have a great opportunity to create something special and we are very excited about cracking on with it.”