Lynda MoyoTrinity Mirror has appointed Lynda Moyo as What’s On editor to lead the development of entertainment sections across its regional websites.

The former Manchester Confidential section editor will work with editorial teams across England and Wales to drive new types of content and is kicking things off by focusing on the CityLife section of the Manchester Evening News.

Moyo has already been working with the MEN editorial team on a CityLife project which included the introduction of new content which has included a greater focus on bars and clubs and live coverage of big events.

A University of Central Lancashire journalism graduate, she previously edited the Body Confidential supplement site and her arrival coincides with the upgrading of Trinity Mirror’s What’s On platform in partnership with Planvine, providing up-to-date listings.

She said: “I look forward to leading all our What’s On regional teams in making our sites the trusted choice of information and inspiration to help audiences plan their social lives.”

Digital publishing director for Trinity Mirror’s regional brands, David Higgerson, said Moyo had already made a ‘big impact on Manchester audience numbers’.

“Over the coming weeks, Lynda will begin working with our other newsrooms to drive further growth on top of the audience increase we are seeing thanks to the partnership with Planvine.

“Lynda is demonstrating that there is a huge appetite for our What’s On content if we build it around audience analytics.”