gyro Manchester has been appointed to launch a new keep-fit brand, which provides training via video link,

Workout In will pilot in Greater Manchester and Cheshire in the next few weeks and gyro will be running the launch and brand and communications campaign.

“As an (albeit ageing) fitness fanatic I’m delighted that we’ve been appointed to this dynamic new brand. Not only have we shared morning workouts with the client but we’ve also been impressed by their enthusiasm and energy for this exciting market opportunity. It’s great to be in at the ground level with them so we can work alongside their team to help grow their business,” said a lycra-clad Danny Turnbull, MD at gyro Manchester.

The point of difference, is the 2-way video link-up which means that interactive workouts can take place at home, or in your office.

“gyro came to us highly recommended and after our initial meeting everyone in our team just knew that they were the marketing agency to go with – the chemistry was just right. They immediately embraced our excitement about bringing fitness to people and couldn’t wait to get stuck in and get Workout In on the way,” added Patricia Koch MD at Workout In.