The Manchester agency has been tasked with hitting target sectors including technology, retail, government and insurance.
DWF’s head of communications James Eyre said: “We were impressed by Madhouse Associates’ agile and extremely responsive approach to the brief. They have shown a great understanding of our needs and values and have already delivered a range of creative communications.”
Peter Craven, Madhouse Associates’ joint MD, added: “DWF is a major new business win for Madhouse, marking a promising and exciting start to 2014. A broad range of creative work has already started, which has been well received by the team at DWF and their clients.”
Founded in 1999, Madhouse already works with clients including Toyota, Scapa, Daiichi Sankyo and Aegean Airlines.