The Manchester agency explained that the core objective of the iOS app was to “enhance every step of the user’s journey” with much of the content changing depending on where the user is.
“The zoo spans 110 acres and is home to 11,000 animals – but the app gives visitors everything they need to get around in the palm of their hand. The design and features have been created to enhance the customer experience wherever they are in the booking and visiting process,” said Code’s Louis Georgiou.
“From a technical point of view, the app is content managed by Sitecore ensuring that it is always up to date and updating content is a minimal task for the zoo’s in-house teams.”
GPS will detect whether the user is already at the zoo, in which case it becomes a personal zoo guide; or if they are outside and therefore need tickets, news or help to plan their journey.
For children there are games and animal badges to collect around the attraction.
To promote the app and the zoo, users are encouraged to check in on Facebook and upload photos to share with friends.