theEword has been handed a SEO and PPC brief by Blackburn-based health insurance specialist Chase Templeton.

The Manchester agency won the account after a competitive five-way pitch process.

It will now begin work on a content-driven SEO campaign to drive organic traffic while the pay-per-click strategy will focus on sourcing new business and reducing acquisition costs.

theEword's Kleon West

theEword’s Kleon West

Chase Templeton relaunched its website last year.

Marketing manager Gillian McCammon said: “Throughout the pitch process, we felt reassured that theEword was the right size company with the ideal skillset to service our account to a level that meets our ambitions for the year ahead. The agency’s ideas and methods are innovative and we are looking forward to seeing the results.”

theEword has recently won other work from Manchester Printers, Sage Exchange and Pure Student Living.

Kleon West, business development director at theEword, added: “The company’s roadmap is hugely exciting and through understanding the business and its aims, we’ve put together a comprehensive plan to help the team realise their targets.”