JAMpr has won a 4-way pitch to promote Manchester’s The Printworks both regionally and nationally.
The 12-month contract starts immediately, with the Manchester agency promoting the complex’s Design A New Mascot competition.
“We are delighted to be working with such an iconic Manchester venue and look forward to driving the PR efforts forward and to supporting The Printworks on its activities over the next 12 months,” said Jaime Gee, MD at JAMpr.
“The venue has over eight million visitors a year and is one of the most visited places in Manchester so our campaign will build on The Printworks’ strengths, drive footfall and reinforce its strong reputation in the region and beyond.”
JAM will carry out a regional and nationwide PR campaign targeting newspapers and websites, as well as blogger outreach activity. It will also be responsible for press office activity and provide support during events.
“The JAM team really got to grips with our proposition, our target audiences and got under the skin of our operation, which allowed them to deliver a highly creative and engaging solution to the brief,” added Fred Booth, centre director at The Printworks.