The Leeds-based team is being retained to work across flagship brands Yorkshire Tea and Taylors Coffee, supporting what they’re flagging a “year of firsts”
Brand PR manager at Taylors of Harrogate, Sam Ward, said there couldn’t be a better time.
“ With Taylors Coffee appearing on TV for the first time and Yorkshire Tea embarking upon an official partnership with the first ever Tour de France Grand Depart in Yorkshire, 2014 is set to be a big year.”
Finn PR was appointed after a competitive three-way pitch. The agency’s brief will focus on supporting trial and awareness objectives across core product lines and NPD, with activity including traditional and online media relations as well as experiential and event support.
Finn PR managing director Richard Rawlins said he was thrilled to be appointed to work with such an iconic client.
The appointment comes at a pivotal time for Taylors of Harrogate, whose flagship brands, Yorkshire Tea and Taylors Coffee, are in positive growth in their respective markets.
“Our Yorkshire roots are important to us so finding a Leeds-based agency with national experience and big brand credentials was a great result,” Ward added.