Jet2holidays has become the first UK tour operator to provide in-app purchasing, with a new smartphone App created by Gratterpalm.

jet2holidaysIt’s another high profile client for the Leeds agency’s mobile sub-brand which was established a year ago.

“Holidays are an exciting journey of discovery, and the new Jet2holidays app needed to deliver an experience to reflect this. So whether customers were dreaming of sunnier climes on a grey commute to work, or planning an escape during a quickly-grabbed lunch break, the app needed to take the user from destination discovery to holiday purchase in a seamless mobile journey,” explained James Lodge, mobile director at gratterpalm.

The App is available for both iOS and Android devices as the travel firm seeks to take advantage of increasing numbers of customers using smartphones to access the website.

“The growing smartphone market presents a huge opportunity for us to literally be in the pocket of the consumer at all times, giving our customers even greater freedom and flexibility when it comes to browsing and booking holidays. gratterpalm really impressed us with its understanding of the mobile journey and holiday browsing experience and we’re confident this app will be a great success,” said a spokesperson for Jet2holidays.