The National Wedding Show has appointed Cheshire agency Peppermint Soda to launch its spring show in Manchester.
The Ocean Media-owned show, the largest in the UK, will take place at Manchester Central on March 15 and 16 and offers brides-to-be the chance to meet a range of suppliers under one roof.
Gary Barbe, sales director at Ocean Media, said: “We were impressed with Peppermint’s creative approach to meeting the brief and are confident that they will help make the Manchester show a must on every North West bride-to-be’s to-do list.”
The National Wedding Show account will be run by account director Lucy Yates, account manager Joanna Drake and account executive Steph Cureton, along with media director Leigh Purves.
The team began work in December, launching the campaign with an ice skating flashmob at Spinningfields Ice Rink.
Leigh Purves, media director at Peppermint Soda, said: “We are excited to be spreading the word about The National Wedding Show Manchester to the North West’s brides-to-be, through a campaign of experiential events, competitions and direct marketing as well as traditional PR.”