Croft will be concentrating on the pharmaceutical sector for the agency, having previously managed the Viagra brand account from the McCann Sydney office.
“This is a great move for me, combining my UK and Australian experience in a new challenging role at one of Manchester’s leading agencies. The culture of the company really appealed to me and I am looking forward to becoming a part of the Madhouse team,” she said.
Madhouse managing director and co-founder, Phil Rogerson added:
“We are delighted to welcome Kelly into our team. Madhouse takes pride in providing excellent results for our clients and we were impressed by Kelly’s wealth of international marketing experience.”