The Leeds agency is tasked with developing the company’s brand and providing an integrated marketing campaign that will support its growth plans.
Paragon makes 250,000 vehicle deliveries a year, making it the UK’s largest company of its type.
Mike Pilkington, managing director of Paragon Automotive, said: “Brass has an unrivalled understanding of the automotive sector and brought a clear strategy to develop our brand proposition in key markets. We have some ambitious growth plans and their integrated approach provided the clearest return on our investment.”
David Lavelle, director of Brass, added: “Paragon is a market leader and a company that is committed to growth through innovation. Our challenge is to develop a compelling and clear message to the market and create some campaigns that will deliver significant growth.”