Nouveau Lashes provides training to beauty professionals in treatments ranging from lash extensions to their natural enhancement treatment and their professional products have a firm celebrity following. It has co-created a line with Made in Chelsea star, Millie Mackintosh.
Co-director and owner of Nouveau Lashes, Karen Betts, said the business has developed into one of the most well-respected in the industry.
While Propaganda MD Laura Kynaston, said: “We are delighted to be working with Karen and the Nouveau Lashes brand. As pioneers within their sector, they have established a strong position. We look forward to helping identify the strategy that will take the brand’s journey to the next level.”
The new project draws on Propaganda’s experience in the beauty industry, having developed beauty brands including GHD, Cloud Nine, Xen-Tan and St. Tropez.
The brand consultancy has also created its own make-up brand, Illamasqua, which has turned into a global success story.