The if agency in Manchester is behind the launch campaign for Paddy Power’s new “super fast” betting app.

IfagencyPPAppVisualThe gaming firm claims that the app is the world’s first “fully personalised sports betting app” and therefore enables people to place their bets as quickly as possible.

“The new Paddy Power Messenger App is a fantastic evolution and will change the way people interact and bet with their bookmaker,” explained Ed King, group account director at The if agency.

“Our strategy for the launch was to create a campaign that not only demonstrated the key features of the product, but that also gave an insight to the key customer benefit too.”

The launch campaign includes full page and double page ads in the national press; outdoor; and banner ads on key online media. if has also come up with a tutorial video, which is embedded in the app.