O PR in Newcastle has expanded its team and set up a specialist consumer PR division.

It will be headed up for former Acceleris account director, Emma Campbell. Campbell spent almost 5 years at the Harrogate-based agency and prior to that worked at Weber Shandwick and Tangerine.

“B2C brand wins have been our fastest growing area of the agency in the last six months, with many new clients looking to reach media-savvy consumers in a new and exciting way,” explained O PR managing director, Kari Owers.

“I’m delighted to create a dedicated team of experts within the agency to bring a very clever and creative approach to consumer communications in the region.”

Campbell is joined by account manager, Alex Donaldson and Amy Jackson.