The Metro Radio Arena Newcastle has appointed Tresamo Media to manage its social media presence.

Tresamo, which has offices in Yorkshire and Merseyside, is tasked with helping the 11,000-capacity venue become the most socially engaged arena in the UK.

The Metro Radio Arena Newcastle

The Metro Radio Arena Newcastle

Tresamo already works with the Barbican in York and the first direct arena in Leeds, which are also owned by SMG Europe.

Nichola McKenna, the arena’s marketing and commercial manager, said: “Social media plays a crucial and proven role in our communications. In 2014, we will transform the way we deliver social media, creating a structure that allows us to use engaging and inspiring content more effectively across all our platforms and have more event-driven conversations with our fans.

“We were particularly drawn to Tresamo’s dedicated social media offering. Their team lives and breathes conversational marketing and they understand the importance of weaving social media into the heart of an integrated marketing approach.”

Daniel Kidd, head of digital at Tresamo, added: “We are of course delighted to have joined the team at the Metro Radio Arena Newcastle and we are very excited at being presented an amazing opportunity to showcase such an iconic venue.”