Manchester City Football Club has signed up with Jaguar Energy Drink for the brand to become its first official UK and Ireland drink partner.

The partnership will begin on February 3rd as Chelsea visit the Etihad Stadium. The deal includes sponsorship in the club’s corporate suites, hospitality boxes, kiosks and the BT City Square, where fans gather pre-match.

Jaguar will be creating a number of in-stadium and digital fan activations throughout the season.

“As one of the biggest football clubs in the world and one famous for its loyal and passionate fan-base, Manchester City was the only choice for Jaguar Energy Drink,” stated Dr Amit Sra, chief executive of 1SRA LTD, Jaguar Energy Drink U.K.

“We pride ourselves on the knowledge that once you try Jaguar Energy Drink you will become a fan for life, so we are looking forward to giving supporters their first taste of the brand at home to Chelsea. This is the start of a great journey which will see us roll-out an exciting campaign to City fans.”