The sponsorship deal starts tomorrow with the Salford created online hotel booking specialist sponsoring travel content across all Channel 4 outlets, including Channel 4, More4, 4seven and 4oD.
LateRooms.com have appointed Karmarama as their creative agency to create a series of unique idents, visualising enticing hotel room scenes ‘popping-up’ out of a LateRooms.com storybook in breaks for programmes.
LateRooms.com head of marketing, Lynda Matthews, said it would a great showcase for the service: “We look forward to Channel 4 viewers exploring our extensive range of accommodation and providing a source of inspiration for their 2014breaks.”
The deal was negotiated by MediaCom, LateRooms.com’s media planning and buying agency.
The 2014 sponsorship is part of a wider advertising campaign for LateRooms.com which will include digital OOH, press, taxi advertising and digital display activity from the start of February.