Previous ad campaign from

Previous ad campaign from is to sponsor Channel 4’s travel programming for 2014, including popular programmes Four In A Bed, Coach Trip and A Place In The Sun.

The sponsorship deal starts tomorrow with the Salford created online hotel booking specialist sponsoring travel content across all Channel 4 outlets, including Channel 4, More4, 4seven and 4oD. have appointed Karmarama as their creative agency to create a series of unique idents, visualising enticing hotel room scenes ‘popping-up’ out of a storybook in breaks for programmes. head of marketing, Lynda Matthews, said it would a great showcase for the service: “We look forward to Channel 4 viewers exploring our extensive range of accommodation and providing a source of inspiration for their 2014breaks.”

The deal was negotiated by MediaCom,’s media planning and buying agency.

The 2014 sponsorship is part of a wider advertising campaign for which will include digital OOH, press, taxi advertising and digital display activity from the start of February.