BJL has unveiled a series of new channel idents for Eurocamp to feature across TV sponsorships of Nick Jr. and Nick Jr. 2.

Targeting new and existing customers with pre-school children, the Manchester agency is hoping the campaign will reinforce Eurocamp’s proposition as a provider of family holidays while encouraging parents to visit the website for information and bookings.

One of BJL's idents for Eurocamp

One of BJL’s idents for Eurocamp

Launching today, the focus of the initial three-month campaign will be to target parents looking for toddler-friendly holidays during term times.

BJL’s 2013 campaign generated a 28% uplift in bookings from pre-school families.

The idents themselves follow the creative route devised in the 2012 campaign, featuring a selection of toddlers dreaming of different holiday scenarios abroad.

Jackie Holt, director at BJL, said: “Last year’s campaign proved to be so successful we just decided to add more versions to the mix.

“Working on both a rational and emotional level, we highlight how Eurocamp offers families with young children truly memorable and manageable holiday options.”

Chris Hilton, brand manager at Eurocamp, added: “We were delighted with the performance of last year’s campaign from BJL, making it an easy decision to revisit a similar creative with the hope of building on the strong results to date.”

The sponsorship deal with Nick Jr. was brokered by MediaCom North.