It forms part of the largest ever marketing campaign undertaken by building society as it launches a customer acquisition campaign for its Norwich and Peterborough, Chelsea and Yorkshire brands.
“We have a strong story to tell increasingly consumers are turning to trusted mutual brands that sit at the heart of their communities. People know that we are owned by our members, our customers, and because of this, everything we do is aimed at building on the trust they place in us to act in their long-term interests,” stated Anna Higgins, customer acquisition manager for Yorkshire Building Society.
“Brass understands our business and our consumers and has translated this into strong results.”
The agency has doubled the size of its media team in the last 12 months and expects further growth over the coming year.