Label PR has been appointed to help launch new womenswear fashion retailer, Style Heart Diva.

The Manchester agency will be handling its press campaign and its press office.

“Label PR is proud to add Style Heart Diva to our client list and look forward to spreading the word about the brand,” said agency founder, Lee Bloor.

The campaign starts immediately, to focus on the brand’s Autumn/Winter collection and Label will be looking at media support and raising its profile amongst celebrities. This already includes scripted reality duo, Lauren Pope (The Only Way is Essex) and Made in Chelsea’s Lucy Watson.