Ruk-Bug, has appointed Manchester agencies Sunny Thinking and Echo PR as it prepares to launch its first product.

The Pushchair manufacturer, which is also based in the city, has just won a match-funded loan from the Regional Growth Fund to take its new Migration product to market.

Sunny Thinking will be developing the brand’s style and marketing ahead of the Harrogate Nursery Fair in March next year. It will work alongside Echo PR to create an integrated marketing and PR campaign to reach both trade and consumers.

“Sunny Thinking really embraced the Ruk-bug concept and that is vital for us as we prepare to launch Migration. The team working alongside Ruk-bug are all as excited about the product as we are and being parents themselves, that’s the best endorsement we can get!” said Russell Clifton, managing director of Ruk-bug.

“We’ll be unveiling a new look at Harrogate and we’re confident it will make a real impact.”