The Rugby Football Union (RFU) has signed a 3 year deal with deltatre at MediaCityUK to produce a new website and creative content.

The project will be managed by deltatre North’s Hugo Sharman alongside the company’s London office.

“We are delighted to be partnering with the RFU for the next three years.  We have delivered digital solutions to manage some of the most demanding and complex live sports events in the world,” he said.

“Taking the RFU’s digital presence to new heights brings unique challenges, but it is also a great opportunity we are excited to be a part of.”

The website will relaunch next summer and will be the first site to be built on the latest version of deltatre’s in-house content management system, Forge. This, the agency explained, means that the site can be optimised for mobile devices, and when combined with CRM, would enable “personalised user-journeys.”

“Our vision to connect English rugby and become a destination for rugby content has an ambitious digital strategy at its heart.  We have been very impressed not only with deltatre’s unique understanding of sport, but also their proven technology which will support us to meet our goals,” added Nick Shaw, the RFU’s head of digital.