Bargain Booze’s new advertising agency, More, has created a parody of the Ferrero Rocher ambassador ads for its latest campaign.

The Crewe-based off licence chain is seeking to engage with new and existing customers in the promotion, which will see it give away thousands of Scotch eggs on Christmas Eve.

“With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas,” said Adam Burnett, Bargain Booze marketing director.

The tv ads debuted this week on ITV and will run for 2 weeks on television, radio and online.

Bargain Booze’s previous advertising agency, McCann Manchester was behind the “Doreen” commercials, which proved so popular they were extended for a second run.