Studio North has launched a new website for The Student Housing Company, which operates 5,000 beds in 13 residences across the UK and Europe.

The agency was appointed by the London-headquartered company earlier this year.

The site’s development was based on the findings of a focus group using over 100 of its end users.

A screengrab of the new site

A screengrab of the new site

Together with a brand new look, various new sections have been created including Q&As, local area guides and static and 360-degree imagery of all residences. It’s also optimised for mobile devices and is equipped with a live chat facility.

Nick Wright, strategy director at the Manchester-based agency, said: “This has been a great project to work on alongside The Student Housing Company team. They needed a user experience focused and engaging site that had a strong visual appeal due to the target audience.

“We feel we’ve achieved that balance, along with a reliable booking experience for students, universities, parents and investors.”

The agency has previous experience in the housing sector with Equity Housing Group.