Brazen has won a competitive pitch to run the national public relations and social media for online gifting retailer, Snapajack.

The Manchester-based agency will be handling the UK launch of the brand, with a brief to create “rapid awareness” ahead of the Christmas sales period.

“Brazen is highly regarded for its creative credentials, and the fact that their campaigns are clearly designed to have maximum impact on both media and consumers, and of course, the bottom line. We are very pleased they are on board to help us hit our ambitious commercial targets,” said Snapajack marketing director, Julie Brook.

The gifting market in the UK is estimated to be worth £40bn and Snapajack’s competitors include Photobox and Moonpig.

“We aim to make Snapajack famous with a mix of tactics that create mass talkability around the brand,” explained Brazen founder Nina Webb.

The brand’s nationwide television campaign will be backed up with PR and social media.