The Manchester-based company has been tasked with delivering a redesign of Countrywide’s vehicle fleet livery and corporate brochures, including marketing collateral for specialist sectors such as schools, colleges and universities.
Countrywide, headquartered in Cheadle Hulme, maintains around 20,000 sites for its 3,000 customers and operates from 50 offices nationwide. Clients include Aston Martin, Esso and English Heritage, and its annual turnover exceeds £20 million.
Simon Stott, managing director of Countrywide Grounds Maintenance, said: “We wanted an agency that could revitalise our marketing, giving it a fresh contemporary look. The marketing has to attract clients and franchisees – it is much, much more than a design exercise.”
After the initial marketing overhaul frank virtual will be required to implement a new set of marketing materials aimed at franchisees. A website redesign will follow.
Richard Forman, managing director of frank virtual, added: “Countrywide is a highly successful national business. It is the sort of client and brief that creative agencies dream about.
“It is a chance to create something quite new with a clear purpose. Our work is there to make a real difference to Countrywide’s growth strategy.”
The agency’s other clients include the London Eye, British Airways and the Army Reserve.