Yorkshire PR agency,  Dinosaur, has rebranded as Prohibition PR to reflect its “rule-breaking challenger position.”

It follows a successful year for the Leeds-based operation, which has tripled in size due to a series of new account wins.

“This is our fifth year and it’s really been a phenomenal one for us. I feel like marketers and brand managers now understand the importance of digital communications on search rankings and this has created an explosion in people looking to use our services,” stated Chris Norton, managing director at Prohibition PR.

“We have been delighted with 2013 as it has been a record year. In the last two months we have won 80% of the pitches we have been invited to and the time is now right for a rebrand to reflect the evolving agency.”

The 7-strong team’s recent wins include Keepmoat, Country Baskets and Robinson’s Relocation.